Pinar Yildirim (U Pennsylvania The Wharton) has posted “On Artificial Intelligence and Network Effects” on SSRN. Here is the abstract:
Network effects have long been identified as a significant driver of growth for digital platforms. Emergence of artificial intelligence (AI) technologies stands to interact with network effects in significant ways. While several scholars argued that network effects can accelerate the success of AI, it remains less clear how AI-enabled tools themselves might reshape the competitive advantage digital platforms gain from network effects. In this article, I examine the implications of AI tools for network effects. I argue that while some use cases of AI can amplify network effects, others may weaken them. In particular, when the AI tools reduce search and production costs and reduces shared experiences among consumers, AI may reduce the importance of network effects to a digital platform. The paper concludes with the note that new technologies such as AI can have important implications for competition policy and antitrust enforcement.
